Lakewood Ranch HS — Redesign Concept
A speculative rebrand and website concept for Lakewood Ranch High School — my school, home of the Mustangs in Bradenton, Florida since 1998. Rebuilding the identity from the ground up: marks, color, type, voice, and a working website mockup you can actually click through.
- Year
- 2026
- Role
- Designer
- Tools
- Figma, Illustrator
- Type
- Concept · Self-initiated
Lakewood Ranch High is a ~2,400-student public school in Bradenton, Florida, part of the Manatee County district. Its identity today lives in a dozen scattered files and a wordmark that hasn't been refreshed in over a decade. This concept rebuilds the whole system from one confident green, an athletic display face, and a clear voice — then ships it as a live, on-brand website mockup.
Three pillars
The brand rests on three ideas. Proud — celebrating scholars, athletes, and artists loudly and often; this is a school that once swept both Florida's top academic and all-sports state honors in a single year, so the brand carries game-day energy all year. Grounded — welcoming and clear for every family; spirited, never corporate. Together — one campus, one community, the brand always pulling in the same direction.
Marks, color & type
Five marks for every situation — primary lockup, the LR emblem for athletics, a reverse lockup for on-green applications, the Mustang icon, and a stacked wordmark. Mustang Green (#033922) leads — the school's own dark green — partnered with black and a clean white that stands in for the traditional silver. Spirit Red is the only true accent, and it stays rare. Headlines are set in Industry Black — uppercase, tracked, unapologetically athletic. Hanken Grotesk carries body and UI.
The system, applied
Everything above, rolled into a working website mockup. The homepage opens on a single hero photo, then routes students, families, and faculty into the content they actually came for — bell schedule, lunch, calendar, athletics. Voice rules carry through: headlines shout in caps, body stays warm and plain. Less depth, less guessing.
Every mark, every variant
The full set of Mustang marks — current lockups, athletic emblems, and the retired legacy artwork kept here for reference. Use the supplied SVGs only; never redraw, recolor, or stretch.
Count the horses
Before drawing anything, I walked the campus with a phone. Every one of these is on site right now, and all of them were photographed in a single afternoon — not hunted for, just noticed on the way to class.
At least five different horse drawings, greens running from near-black to teal to cyan, and no two lockups built the same way. None of them are wrong — they were each somebody doing their best with whatever file they could find. That is the problem a system solves.
The part students actually wear
Spirit wear is the largest run the school prints each year, and the place a mark takes the most abuse. Embroidery, one-colour print, sublimation and a stitched patch — every one of these comes off the same file.
