Lakewood Ranch
High School
A Mustang brand system — twenty-nine marks, and the colour, type and voice that hold them together.
The core lockup
The LR, the mustang and the school name, resolved into lockups that survive a jersey, a letterhead and a favicon without being redrawn.
Clear space equal to the height of the L on every side.
Proud, grounded, together
We celebrate our scholars, athletes and artists loudly and often. Game-day energy, all year.
Welcoming and clear for every family. Spirited, never corporate; confident, never loud for its own sake.
One campus, one community. We ride together — and the brand always pulls in the same direction.
Every Mustang, captioned
The emblem, the clawed emblems, the wordmarks, the mustang, the band, a graduation crest, the Academic Powerhouse badge, the Mustangs Ahead publications and the retro marks. Supplied as SVG, plus one PNG.
Twenty-nine marks in nine families, each with its own permitted use.
One family, every department
Each part of the school gets a mark built for it — and every one of them still reads as the same school.
Every mark, in one family
Twenty-nine marks in nine families. Open any of them to see what it's for.
For the moments that should feel permanent
The most formal mark in the system — diplomas, graduation programmes, awards and ceremonies. Keep it for those, so it keeps its weight.
From a generated image to a real mark
The badge in use today began as an AI-generated picture — a flat image that blurs when it is enlarged and can't be recoloured. Both new versions are vector artwork built on the system's mustang, so they print sharp at any size.
The LR, clawed
The emblem with claw marks torn through it, for the days the school should be loud — pep rallies and spirit week. The letters and the horse don't change; the claws do the shouting.
The emblem, redrawn
Softer corners, same LR
Every corner on the LR is now very slightly rounded — about the softness of an app icon — and the same change runs through all seven emblem files. Where one letter tucks under the other, the corner stays sharp.
Drag across the picture to compare.
One horse, drawn once
The horses on campus today each carry their own outline, their own shading and their own green. This is one silhouette in one colour — the same file on a scoreboard, a jersey and a favicon.
Green leads, red accents
Mustang Green is the school's own dark green and carries the system. Spirit Red is the single true accent, reserved for game day. Ink and Paper do everything else.
One dominant, one accent, two neutrals. Nothing else.
Each colour is as wide as the share of a typical piece it covers · click one to copy its hex
An athletic display face, a plain sans
Two families. Nothing else.
Uppercase, tracked and unapologetically athletic. Headlines, numbers and anything that should shout.
From Friday-night lights to the science fair, there’s a place for every Mustang to compete, create and belong.
Everything functional: body copy, captions, forms and the website.
One ramp, from scoreboard to caption
Headlines shout in capitals; body stays warm and plain. Five steps cover everything the school prints or posts.
One line weight, drawn on a grid
A small icon set for wayfinding, athletics and the site — every glyph on the same grid at the same stroke weight, so a new one can be added later without the set falling apart.
Lucide outline set · 2 px stroke · current colour · no emoji in official use
How the school sounds
Direct, warm and unfussy. Proud without the hard sell. The voice guidance sits in the same document as the marks, because a brand that only governs logos governs nothing.
Written for staff, not for designers.
- Speak as we; address the reader as you.
- Headlines and labels in capitals; body in sentence case.
- Lead with pride and clarity.
- Use rallying cries sparingly.
- No corporate jargon or buzzwords.
- No emoji in flagship materials.
- No trailing periods on headlines.
- Never snarky or talking down.
Six lines, used sparingly
They're what the student section shouts, so they only work if they aren't on everything.
The same wall, redrawn
BeforeThe sign as it hangs today — the old mustang laid over grey block letters, the two fighting for the same space.
AfterThe same words and the same wall, set in the brand's type on Mustang Green, with the horse moved back into the field so the name can be read.
Two posters, one system
Both built on the same Mustang Green field and horse as the wallpaper, so a poster, a banner and the sign all read as one school.
The part students actually wear
The largest run the school prints each year — and every one of these comes off the same file.
The LR, all year round
Eight holiday editions of the emblem, from Pink Out in October to the Fourth of July. The letters and the horse keep their shapes; only the colours and a few details change for the day.
October PinkOctober 
HalloweenOctober 31 
Halloween AltOctober 31 
ThanksgivingNovember 
Valentine’s DayFebruary 14 
St. Patrick’s DayMarch 17 
EasterSpring 
Fourth of JulyJuly 4
Where Spirit Red earns its keep
Social posts and match-day graphics — the one place the accent runs at full volume.
See it come to life
Everything above, built into a living product. Step into the Lakewood Ranch High School website — an interactive, on-brand mockup.
Launch the website mockupOpens the website concept · a separate experienceThe whole system, in six rules
If you remember nothing else from these pages, remember these.
- 01Use the supplied filesEvery mark comes as an SVG (one as a large PNG). Never redraw, recolour, stretch or tilt one.
- 02Pick the mark for the jobEach department has its family: the emblem for athletics, the wordmark for the front office, the crest for graduation.
- 03Green leadsMustang Green carries everything. Spirit Red is the one accent, and it's saved for game day.
- 04Two typefacesIndustry Black for headlines and numbers, in capitals. Hanken Grotesk for everything else.
- 05Give it roomKeep clear space equal to the height of the L on every side of a lockup.
- 06Sound like usSpeak as we, to you. Proud and plain — no jargon, and no emoji in official work.
Lakewood Ranch High School · Home of the Mustangs since 1998
Concept work by Bronx Hanratty · not affiliated with the school district